Creative Director

Earthful is looking for a Creative Director to own brand strategy and creative execution across all platforms. You will define how Earthful looks, sounds, and shows up — across Ad campaigns, Content, Packaging, and Digital, working closely with the Founders.

Location : Full-time, On-site, Mumbai Office

Roles and Responsibilities: 

  • Own and define Earthful’s overall creative vision and brand expression across channels.
  • Lead brand strategy and creative direction for campaigns, launches, content, and key brand moments.
  • Translate business goals and consumer insights into strong creative ideas and narratives.
  • Work closely with marketing, product, growth, and content teams to build cohesive brand stories.
  • Oversee creative execution across design, copy, social, digital, and offline touchpoints.
  • Guide, mentor, and review the work of designers, writers, and external creative partners.
  • Ensure brand consistency and high creative standards across all outputs.
  • Stay updated on cultural trends, creative formats, and consumer behavior to keep the brand relevant.

Skill sets: 

  • 5+ years of experience in creative leadership or brand strategy roles
  • Prior Experience in handling Brand Campaigns
  • Out-of-the box Creative thinker
  • Knows how to give a creative brief to get work done!

Be a part of Earthful’s Family! 

@ www.instagram.com/earthful.me/ 

@www.linkedin.com/company/earthfulme/ 

About Earthful

Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!