Community Engagement Associate

We are looking for someone with a high sense of ownership & creativity, in handling content strategy, branding campaigns and marketing efforts for Earthful across different platforms. 

Position: Full-time only 
Location: Full-time, Mumbai or Hyderabad Office 

Roles and Responsibilities:

  • Ability to generate & analyse Consumer insights to improve Brand positioning
  • Ability to run Branding campaigns end to end, including developing value proposition, creative communication, media distribution and tracking campaign ROI
  • Having a creative eye for unique marketing & branding concepts & passionate enough to take it to fruition, in the most cost-effective way 
  • Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed
  • Leading a team, setting goals and tuning them to give their best performance 
  • Conducting market research to stay up-to-date with consumer trends and preferences
  • 360 degree ownership of content calendars across multiple channels- Social media (Paid, Organic), Email, Whatsapp etc.
  • Monitoring key metrics across campaigns to ensure effectiveness
  • Evaluating the competitive landscape to identify opportunities and threats to the brand.
  • Staying up-to-date with industry trends and best practices in branding and marketing 

Skill sets:

  • 2+ years of experience in a similar field
  • Prior experience in Content Strategy or Content Writing is preferred.
  • Passionate about any creative skill eg: Graphic designing/Video editing/
  • Videography/Photography,etc.
  • Creative aptitude in Visual design
  • Good Communication skills - written and verbal.
  • Strong MS office knowledge

Be a part of Earthful’s Family! 
@ www.instagram.com/earthful.me/ 
@www.linkedin.com/company/earthfulme/ 

About Earthful

Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!